This was a proposed proof of concept for Xfinity X1 to help showcase the breadth of content that is available to Xfinity subscribers. The concept was based on the “X” in Xfinity and as you enter into the X you see all the content that makes up the X. As the camera flies over geometric facets you can see that some facets contain content. The camera then flies into some of them to reveal a closer look at the content.
Art Direction / Animation - Mike T Mullen
3D - Kevin Fanning